Read more about our monetization tools on Facebook for Creators and Instagram for Creators. If you are invited, you should see Ads on Reels and you can select Set up to begin onboarding. To check if you’re part of this initial program on Facebook, visit Professional Dashboard and go to the Monetization Tools section. From there, they just need to continue creating engaging Reels to earn. Once added to the test, in order to earn from Ads on Reels, creators must complete the onboarding process which includes accepting the terms of use and providing payout details. To be eligible for an invite on Facebook, creators must live in one of 52 countries and meet several minimum requirements.

The beyond sense of meta still lingers in words like metaphysics or meta-economy.But that’s still not the meta most of us come across today. When they used it, meta meant beyond, after, or behind. We also plan to start testing a performance-based payout model for In-Stream ads on Facebook with a small group of creators to support creators making all types of content. Relatedly, in colloquial English, meta has become an adjective, which essentially means extremely self-aware, self-reflective, or self-referential as in the phrase, 'that’s so meta '. Meta is a word which, like so many other things, we have the ancient Greeks to thank for. In addition, we’ll begin to test Ads on Instagram Reels with a similar performance-based payout model among a small group of creators and advertisers in select markets. With a performance-based model, creators can focus on the content that’s resonating with their audiences and helping them grow advertisers get access to more ad inventory to reach more people and people get a more consistent viewing experience with more relevant ads.Īll creators onboarding to the test will automatically be added to the new payout model, and over the coming weeks creators previously testing Ads on Facebook Reels will be transitioned. Many variables outside of creators’ control have traditionally influenced their ad earnings, such as how many ads have already been shown to the person viewing their content or whether there’s a relevant ad to deliver that viewer. Over time we may begin to incorporate other signals into payouts. The better a creator’s reel performs, the more they can earn. Payouts will be determined by the number of plays. This means creators can focus on creating engaging content while we optimize the ad experience for advertisers and people. We’re also evolving the program to pay creators based on the performance of their public reels, not the earnings of ads on their reels. And in the coming weeks, we’ll begin testing a similar program on Instagram.

We’re inviting thousands more creators on Facebook to join our updated tests, including many of the creators who previously participated in our Reels Play bonus program on Facebook. Today, we’re updating and expanding our Ads on Reels tests so more creators can earn money for creating and sharing engaging public reels.

Meta definition fandom